Manufacturer of standard and custom plastic packaging for cosmetics
MIRAN's new products and the results of the InterCHARM 2025 exhibition
21.10.2025
The InterCHARM 2025 exhibition was a true triumph for MIRAN — our most exciting, ambitious, and inspiring project in recent memory!
MIRAN's stand is a manifesto of a modern approach to cosmetic product development.
Our booth was impossible to miss: a prominent spot at the pavilion entrance, rich colors, dynamic video screens, and meticulously designed design captivated visitors. The MIRAN booth became more than just a focal point, but a symbol of creative energy and a modern approach to beauty design.
This year, we decided to break new ground. Our booth wasn't just a meeting place, but a true multimedia installation, full of color, movement, and emotion. It stood out among the staid business exhibits, vibrant with bright hues, and conveyed the spirit of transformation and creative energy of the modern beauty industry. Every detail — from the space's design to the branded cups and lanyards — worked to create a unified visual code.
We painted the booth in a collection of trendy 2026 shades for mid-priced packaging. The main color was Flamingo Dance, a bright and cheerful apricot-red, a more saturated version of Apricot Crush (WGSN) and Peach Fuzz (Pantone).
MIRAN's booth became a kind of manifesto: the process of developing modern packaging is about creating meaning, emotion, and value for dialogue with the future buyer.
Our booth was visited by the Deputy Minister of Industry and his team, accompanied by Anna Dycheva-Smirnova. They learned about new e-commerce solutions, discussed the current market situation, and MIRAN's place and importance in the packaging segment.
MIRAN's participation in the exhibition was recognized with a diploma. Incidentally, MIRAN has participated in all Intercharms since the exhibition's launch.
New items
But our greatest success, of course, is our new products.
The packaging collection presented at the exhibition literally exploded on the market: customer interest exceeded all expectations. As usual, we presented a range of new products at the exhibition, but this year we focused on quantity, diversity, and alignment with customer preferences and market demands.
New shapes, decoration techniques, trend-setting collections, and technological solutions help customers differentiate themselves from similar products, differentiate themselves, and create truly unique designs. Customers noted that MIRAN's new products inspire them to create not just cosmetics, but true designer masterpieces that are relevant in both the domestic and international markets.
▪︎ The Upside-300 jar was a real draw at the exhibition. Customers praised its unique design. It will soon receive patent protection, preventing copying and highlighting the uniqueness of the solution.
▪︎ The Secure cap already has a registered patent and has become one of the most talked-about products in the collection. This innovative solution, developed specifically for e-commerce, is ideal for online sales via websites, social media, and marketplaces. It reliably protects the packaging from accidental opening and prevents cosmetic spills during transportation — a thoughtful detail that enhances packaging reliability and guarantees customer trust.
▪︎ The Simple cap is a blind, threaded cap with a double skirt and an inserted foam self-adhesive gasket for sealing. We also introduced new bottle designs in four product lines:
✔︎ Amara (a new, large line for a wide range of skincare products – shampoos, gels, toners, and travel-size versions)
✔︎ Lida (a bottle with a spout for hair dyes, oxides, and serums)
✔︎ Foam (for foaming products – face wash, dishwashing foam, etc.)
✔︎ Kimi (a new 300 ml bottle has been added to the line)
Our new products will be an excellent tool for expanding your product range in 2026. Visit the packaging catalog to learn more about our new products.
The Team
We are especially proud of the MIRAN team.
This year, 26 employees from various departments attended the exhibition. For us, the exhibition is not only an opportunity to meet clients but also to see market trends and cosmetics in MIRAN packaging (which is available at almost every Russian manufacturer's booth). Our stand staff's uniform style — lavender-colored shirts, echoing the stand's color scheme — became not only an element of visual harmony but also a symbol of team spirit, energy, and engagement.
Throughout the exhibition, our sales team worked as a unified whole: business meetings with partners and presentations of new products were held in the conference rooms, while at reception, our staff greeted new clients, provided consultations, and helped them find the best solutions.
We thank everyone who visited our booth and shared their ideas, inspiration, and feedback! Our clients — their ideas, their challenges, their dreams — have always been our primary source of growth. Our mission is to transform these ideas into masterpieces, creating packaging that helps brands become leaders, conquer new markets, and meet consumer demands. We thank our clients for trusting MIRAN packaging with their dreams and projects!
