Pad printing: now you can print inside jar lids too!
New technology for decorating lids
17.09.2026
Pad printing inside the lid
✴︎ A secret message: how pad printing inside the cap creates an emotional connection with the customer. ✴︎
Decorating the inside of a cosmetic jar lid is a subtle yet powerful tool for "secret" communication at the moment a customer brings the product home and opens it. It is a message addressed personally to the buyer—one capable of eliciting a smile and strengthening their emotional connection to the brand
Technology: how it works and what to consider?
Printing an image on the inside of a lid is a technically challenging task. Pad printing is the best solution here, as a flexible silicone pad gently transfers the ink onto the inner surface. We currently offer several standard lids suitable for a wide range of containers (from 100 to 500 ml) that can be printed in this way:
- Simona-2 lid
- Jam lid
- Twist-100 lid
To ensure a perfect design, it is important to consider the following technical constraints:
- Color: Currently, only single-color printing is available, as the lid's rim makes it difficult to precisely position the print inside.
- Lid geometry: We recommend avoiding "knockout" elements (where the background is printed and fine text remains unprinted/negative space).
- Injection point: We advise against placing important elements near the center of the lid. This is where the plastic injection point is located, which can distort the design.
- Print area: The printable area inside is small, but it is sufficient to neatly accommodate a concise text, a slogan, or a logo.
Benefits for the brand.
Implementing this technique addresses several business objectives at once:
✔︎ Wow factor and virality: customers don’t expect to see graphics on the inside. This sparks a genuine emotional response that people want to share on social media.
✔︎ Hello, free UGC (user-generated content)!
✔︎ Enhanced product value: Attention to hidden details signals premium quality and care. The customer realizes the brand has thought through every last detail.
✔︎ Strengthening the brand voice: It’s the perfect space for informal communication.
What message should you put under the lid to win hearts?
✴︎ A self-love manifesto: "You look beautiful today," "It’s your time to shine," "Start the day with self-care."✴︎ Interactive fun: "Make a wish," "You’re on the right path."
✴︎ A gentle reminder: "Take a deep breath," "Apply using massage motions."
✴︎ A link to your online presence — for example, a QR code linking to your website.
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Interior pad printing transforms an ordinary plastic jar into a box with a secret. By investing in this detail—unnoticeable at first glance—a brand acquires something truly precious: the loyalty and genuine smile of its customer.
Price and minimum order quantity
Lids are supplied only together with the jars.
The minimum order quantity for jars is 10,000 units.
We provide free samples for testing.
For more information and to request samples, please contact your personal manager or submit a request via the product page on our website. You can also send your inquiry to sales@miran-bel.com.
