Packaging color trends 2021

09.12.2020
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Top-7 packaging color trends 2021 by MIRAN


1. Colors of nature

In 2020, the main priority has become eternal values: family, friends, nature and ecology. The natural origin of ingredients and cosmetics can be emphasized by choosing natural colors of packaging such as ocher, dark gray, all shades of beige, brown and green.

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Сolors of nature.jpgСolors of nature.jpgСolors of nature.jpg

2. Digital colors

Most of communications had been online this year. That’s why digital and artificial shades become more habitual in cosmetics and will be used in cosmetic packaging more often.

Digital colors.jpgDigital colors.jpgDigital colors.jpg

Digital colors.jpgDigital colors.jpgDigital colors.jpg

3. Playful and pop: bright graphic prints, color blocking, pop-art

Graphic prints are always popular because they combine strict geometry with playful vibrant colors. This contrast helps create fun packaging. References to minimalism and pop art can even give a retro style. In 2021, the prints on the packaging should be bright, contrasting and create a new unusual palettes. Packaging of simple and classic design is the best for modern prints.

Playful.jpgPlayful.jpgPlayful.jpg

Playful.jpgPlayful.jpgPlayful.jpg

4. Gradient & blurred brushes

In 2020 pastel shades and marshmallows were in trend. Gradients and blurred stains will continue this trend. Pastel shades and gradients never always on trend as they are associated with skin, care, makeup. 

Gradient & blurred brushes.jpgGradient & blurred brushes.jpgGradient & blurred brushes.jpg

Gradient & blurred brushes.jpgGradient & blurred brushes.jpgGradient & blurred brushes.jpg

5. Exotic flowers and tropics

We missed the vacation, the sea and the tropics this year. Decorate your packaging for shower gels with tropical flowers and fruits – it helps your customer mentally travel to a tropical island. Scents of cosmetics help relieve stress. Color therapy and aromatherapy is a good idea if you if you position your cosmetics line as wellbeing.

Exotic flowers and tropics.jpgExotic flowers and tropics.jpgExotic flowers and tropics.jpg

Exotic flowers and tropics.jpgExotic flowers and tropics.jpgExotic flowers and tropics.jpg

6. Red & Blue

Red and blue is a combination that is rarely used in cosmetics. The combination of these colors is more typical for household. Find new non-trivial shades of these colors for use in the beauty sphere. These colors are very gender-specific, but together they give a harmonious multi-gender sound to the product. Suitable for professional cosmetics and mass market.

Red & Blue.jpgRed & Blue.jpgRed & Blue.jpg

Red & Blue.jpgRed & Blue.jpgRed & Blue.jpg

7. Holography

Holographic foil on plastic or cardboard will help to highlight the modern and futuristic image of a cosmetic brand or line. Holographic elements in the design will increase the association with bright shine, if the product contains shimmer or mean radiance to the skin or hair. Also it is a great way to differ your product from competitors, because packaging with foil is always the first that catch eyes.

Holography.jpgHolography.jpgHolography.jpg

Holography.jpgHolography.jpgHolography.jpg

Use information about trends for your future products. We can develop any color of packaging, including complex colors with special effects. We also have a wide range of decoration options: foil hot stamping, silk screen printing and full-color eco-printing.

Please use our catalog to choose the trending packaging.


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