Color of the year 2022. How to use purple in cosmetic packaging.

Pantone color of the year and its use in cosmetic plastic packaging.


Pantone Color of the Year 2022

Color of the Year 2022 is Very Peri. It is blue with a purple-red undertone. A similar purple color was already chosen by the color of the 2018 (Ultraviolet). 

This article is about how to use the color of the year in cosmetics and plastic cosmetic packaging. Also, you'll see readymade examples of packaging in Veri Pery color.

How the color of 2022 was determined

Леди Гага в платье цвета годаEvery year, Pantone color experts analyze a huge amount of information around the world searching for new color trends. Sources of inspiration are the entertainment industry, movies, art exhibitions, fashion, all areas of design, especially cars, popular travel destinations, as well as new lifestyles.

Usually, experts choose a color that is already brand new and popular. Does this mean that we will see him a little more often next year? Definitely yes! After all, the already popular color will become more common. believes that Very Peri is inspired by spring/summer collections by Valentino and Tom Ford with purple accents, as well as the Christian Dior collection with deep blue, iconic for the brand.

Meaning of the color of the year 2022 

Pantone describes the color as the happiest and warmest of all blue ones. Soft purple Very Peri symbolizes the transition we are going through. This color is considered to be a reflection of the changing attitude towards the digital world.

"Very Peri exhibits a cheerful attitude and dynamic presence that encourages creativity and creative expression," said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Color codes of the year 2022

цветовые коды и номер цвета 2022 по ПантонThe Pantone Solid Coated color code is 2366C. It is also available in a metallic variant on the Pantone Metallics Coated - 10230C.
html color coordinates #6A6DCD and CMYK 67 58 0 0 

Ready-made plastic chips in these colors can be provided upon request.

You can also get free packaging samples in the color of the year for your future beauty projects. Also, we can produce the color of the year 2022 with special effects such as metallic, mother-of-pearl, chameleon, etc.

Design ideas and applying of the color of the year in cosmetic packaging

Let's consider how violet shades are used in packaging with examples of cosmetics and MIRAN packaging.

5 reasons to use purple in packaging::

✓  your product contains purple-colored ingredients such as blueberry, lavender, violet, iris, etc.;

✓  products for blondes - shampoos, conditioners, and hair colorants that fight with yellowness usually have a purple shade;

✓  use purple for limited editions if you want to be on-trend in 2022;

✓  to stand out from competing products, as purple is quite rare шт cosmetics;

✓  if this shade is popular with the target audience of your product.

Examples of cosmetics in purple color of the year 2022*

* the packaging in the collages below is not a MIRAN product.

Very Peri is Pantone Color of the Year 2022    Very Peri is Pantone Color of the Year 2022!

Very Peri is Pantone Color of the Year 2022!Very Peri is Pantone Color of the Year 2022!    
Very Peri is Pantone Color of the Year 2022!    Very Peri is Pantone Color of the Year 2022!

Examples of MIRAN packaging in the purple color.

Флакон Даймонд2.jpg    Квадратные флаконы МИРАН. Софт-тач поверхность и шелкография

Флаконы Тропик-250 и Лав-100.jpg   Флаконы 40мл с горлом 28/410 для широкого спектра уходовых продуктов

Флакон МИРАН 350 мл для косметической продукции    Флакон МИРАН 400 мл для косметической продукции    

Флакон Фиола-200.jpg    Кристал-300 с дозатором  

Флакон Софт-300 РК Соло-3.jpg   Баночка МИРАН 120 мл для косметической продукции

Банка Симона-200 с крышкой фольга серебро.jpg    Баночки Боди-200 Боди-150 и Боди-100

Color palettes with purple color of the year 2022 for cosmetic packaging


Use our specially selected palettes for label design, graphics and text. The color Very Peri is very difficult to combine with other shades, so you may choose a monochrome color scheme or universal shades: white, black, grey, gold or silver.

palettes with purple color cheme with purple color of the year 2022

Bookmark this helpful article and use purple in cosmetic packaging in 2022!

If you need 2022 color swatches or purple packaging swatches, please send a request to your personal manager or on



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